Bicycle Retailer

Bicycle Retailer Latest News and Information

06 December 2019

  • Updated tariff timeline: How we got here
    UPDATED Sept. 11, 2019

    BOULDER, Colo. (BRAIN) — Tariff news is piling up on the industry, making heads swirl from Washington to Long Beach to Boulder.

    To help you, and us, keep track, we have prepared a timeline, below. We'll have to keep updating the timeline as things develop. If you have a question, shoot it over to BRAIN’s Steve Frothingham at or leave a comment.

    Pre-existing tariffs

    During the Kennedy administration the import duty on bikes was 30%. But in recent years most complete bikes have been subject to an 11% tariff; the rate for most road bikes is half that. Before the new Section 301 tariff imposed last year (see below), e-bikes had no tariff.

    Parts and accessories are generally subject to tariffs between 0-10%. The tariff on pedals, for example, is 8%, while that on pumps is 3.7%. 

    All the new and proposed tariffs in the news in the last year are in addition to the pre-existing tariffs. So for example the new 25% tariff on Chinese bikes, made official this month, is on top of the 11% tariff most bikes already are subject to, for a total of 36%.

    Many missed the news in September 2018, but there was a tariff reduction that month. President Donald Trump signed the Miscellaneous Tariff Bill Act of 2018, which reduced some of these underlying tariffs (in imports from all countries, not just China) without affecting the new Section 301 or Section 232 tariffs. For example, the bill lowered the rate on disc brakes from 10% to 7.5%, and the rate for unicycles went from 3.7% to 0%. It also slightly reduced the tariffs on some cycling shoes. There's more on the MTB on the PeopleForBikes website.

    New and proposed tariffs, in chronological order:

    The U.S. tariff on steel and aluminum

    Applies to: U.S. imports of raw steel and aluminum from most countries
    Rate: 25% on steel, 10% aluminum
    Date proposed: March 8, 2018
    Date applied: March 23, 2018
    Type of tariff: Section 232, related to national security. (There's more on Section 232 tariffs on the Department of Commerce site)

    Annual import value of products, 2018: $40 billion
    Notable exclusions: Steel from Argentina, Australia, Brazil, and South Korea (Argentina, Brazil and South Korea are limited by import quotas); aluminum from Argentina and Australia (Argentina limited by quota). Under NAFTA, Canadian and Mexican materials were exempt until May 31, 2018.
    Impact on our industry: Many U.S. manufacturers tell BRAIN that material costs — even for U.S. made steel and aluminum - have increased significantly. This put them at a disadvantage relative to foreign manufacturers, because only the materials, not completed products, are subject to this tariff. Some U.S. manufacturers favored an increase in tariffs on completed products because it helped reduce that disparity. 
    Status: Mexico and Canada continue to negotiate new trade agreements in hopes of eliminating the tariffs; with a Canada/US deal announced on May 17. The EU and the U.S. also continue to negotiate on this and other trade issues.
    Retaliation: Canada, Mexico, and the European Union each enacted retaliatory measures.

    Section 301, List 1 (GPS and bearings)

    Applies to: U.S. imports of a wide array of Chinese products, including GPS bike computers and ball bearings
    Rate: 25%
    Previous tariffs: GPS: 0%; Bearings: 4-10% depending on type.
    Date proposed: April 6, 2018
    Date enacted: July 6, 2018
    Type of tariff: Section 301 (More on Section 301 on the USTR website)
    Annual import value of all List 1 products, 2018: List 1 represented $34 billion in imports, out of an original proposal of $50 billion. List 2 (below) made up the $16 billion difference.

    Impact on our industry: Caused some GPS makers to move production out of China, usually to Taiwan. Raised costs of U.S.-made components that include Chinese-made bearings, and replacement bearings. Caused some bearing suppliers to move production or assembly out of China.
    Retaliation: China announced its own list of U.S. goods subject to new tariffs.
    Status: Still in place.

    Section 301, List 2 (Chinese e-bikes and motors)

    Applies to: An array of Chinese products, including e-bikes and e-bike motors.
    Tariff rate: 25%
    Previous tariff on e-bikes: 0%
    Type of tariff: Section 301
    Annual import value of all List 2 products, 2018: $16 billion
    Date proposed: June 20, 2018
    Date applied: Aug. 23, 2018

    Impact on our industry: Several manufacturers, including Trek and Pedego, testified against the proposal in Washington. The tariff had more effect on lower-priced e-bikes sold online and other channels. Sales statistics show the e-bike remained the fastest growing segment in the industry, despite the tariffs.
    Retaliation: China announced a second round of U.S. goods subject to retaliatory tariffs.
    Status: Still in place. Bike trade groups and brands requested exemptions, but the USTR denied those requests in January.

    Section 301, List 3 (Chinese bikes, parts and accessories)

    Applies to: Wide array of Chinese products, including most complete bikes and bike parts and accessories, plus other items the bike industry uses and sells, like tools and water bottles. 
    Notable exceptions: Helmets and lights were exempted for safety reasons. Cycling apparel and shoes also are not included. A variety of bike parts and accessories that are not elsewhere specified or included in the HTS import codes (NESOI, in importer jargon) fall under the 8714.99.8000 code. That code was NOT included in this round, but items under that code are subject to a pre-existing 10% duty. This includes about 40 types of products, including pump clips, bike radios and horns, kickstands, wide-angle reflectors, seatposts, toe clips, spoke reflectors and more. HTS 8714.99.8000 is included in List 4 (see below).
    Tariff rate: 10% starting September 2018, was set to increase to 25% on Jan. 1, 2019, but the increase was delayed. Now set to increase to 25% on imports that arrive after June 1.
    Previous tariffs: The 10% and 25% tariffs are in addition to existing tariffs on bike products, discussed above.
    Type of tariff: Section 301
    Annual import value of all products on List 3, 2018: $200 billion.
    Date proposed: July 17, 2018
    Date applied: 10% took effect Sept. 24, 2018. It increased to 25% on May 10, 2019, applying to imports that arrive after June 1.

    Despite the notable exceptions, this is a big, wide ranging list of bike stuff.

    Impact on our industry: Despite the notable exceptions mentioned above, this is a big, wide ranging list of bike stuff. Evidence: In 2018 the bike industry imported at least $1.1 billion in products on this list from China, representing half the industry’s imports. Since September, the 10% tariff has led to wholesale price increases of around 5% on these products, retailers said. Suppliers tell us efforts to re-source products and the uncertainty has been costly. The increase to 25% is expected to cause significant wholesale and retail price increases.
    Retaliation: China is running out of U.S. imports to hit with new tariffs in response. After the U.S.’s 10% increase in September, China announced new tariffs of 5-10% on $60 billion in U.S. exports to the country, including agriculture products and natural gas. After the announced increase to 25% in May, China said it would increase tariffs on $60 billion in other U.S. imports on June 1.
    Status: Negotiations continue.

    Section 301, List 4 — (Almost everything else from China)

    Applies to: U.S. imports of Chinese goods, including most or all of the bike products not included in List 2 or List 3.
    Tariff rate: up to 25%
    Type of tariff: Section 301
    Annual import value of all products on List 4, 2018: $300 billion.
    Date proposed: May 13, 2019
    Date to be enacted: Any time after June 24 in any amount up to 25%, on top of the regular rate of duty.

    Impact on our industry: Adds in most or all bike-related items that were not in List 3, including lights, helmets, unspecified parts and accessories, apparel and footwear. The industry is planning to submit requests to exclude bicycle products from this round of tariffs.

    Status: A public hearing was held June 17 at which the bicycle industry was represented. On June 29, at the G20 summit in Japan, Trump said he and Chinese President Xi had agreed to a truce and that the U.S. would not impose the new tariff on List 4. On August 1, Trump said Xi had not followed through in promises made in June and said List 4 would be hit with a 10% tariff on Sept. 1

    Status update Aug. 13, 2019: Trump announced that some products on List 4 will get a holiday shopping season reprieve and not get hit with the new tariff until Dec. 15. That included cell phones, laptops — and balance bikes. However, all other bike products on List 4 were set to still receive the 10% tariff on Sept. 1. That included helmets and lights, which were exempt from previous rounds for safety reasons. 

    Status update Aug. 30, 2019: The USTR announced the new tariff on List 4 would be 15%, not 10%, after China announced retaliatory measures. The 15% would be imposed on List 4a on Sept. 1 and List 4b on Dec. 15. The USTR also said the 25% tariff on Lists 1,2, and 3 would increase to 30% on Oct. 1, 2019.

    Status update Sept. 11, 2019: Trump tweeted that the increase on Oct. 1 would be delayed until Oct. 15 as a good will gesture.  

    Section 301, EU list

    Applies to: U.S. imports of products from the European Union, including some bike products.
    Tariff rate: Up to 100%
    Type of tariff: Section 301
    Annual import value of all products, 2018: $11.5 billion
    Date proposed: April 8, 2019
    Public hearing: May 15-16, 2019

    Impact on our industry: Applies to imports of EU parts, including sprockets and hubs.
    Retaliation: The EU has proposed retaliation that would include some sprockets and hubs from the U.S.
    Status: Matt Moore, representing the BPSA, was scheduled to speak at a public hearing about this proposal on Thursday, May 16. Comments were being accepted until May 28 at

    Editor's note: We've corrected our reference to the import duty on bikes during the Kennedy administration. The correct figure is 30%, not 50% as we had said. Thanks to James Longhurst, Ph.D., an associate professor in the history department at the University of Wisconsin La Crosse for nicely pointing out our mistake. 


  • Stage win: USTR moves big batch of tariff exclusion requests to next step

    BOULDER, Colo. (BRAIN) — Importers of kids bikes might get a reprieve from the 25% tariffs imposed as part of the Trump administration's trade war.

    After an initial review stage found that exclusions should be granted to 19 requests, the U.S. Trade Representative is now assessing whether the exclusions would be administratable by the Customs and Border Protection.

    The 19 requests are all for the exclusion of kids bikes with wheels smaller than 26 inches. They were submitted by a variety of organizations and companies, including Trek Bicycle, Huffy, Quality, Kink, and PeopleForBikes. 

    "From the outset we have felt that children's bikes were one of the most compelling categories of complete bicycles for a product exclusion," said Alex Logemann, policy counsel for PeopleForBikes. "We are very happy to see that the USTR's substantive review agreed with our position. While this is good news that has the potential to provide substantial tariff relief to the industry, we still need to successfully navigate an additional stage of review from Customs." 

    The industry has submitted about 100 requests for exclusions from the List 3 tariff round, first imposed at 10% last September and then raised to 25%.

    So far, the USTR has granted five requests: for some singlespeed adult bikes, carbon frames, and wired bike computers. It also has denied four requests.

  • Life Time acquires Crusher in the Tushar

    BEAVER, Utah (BRAIN) — Life Time, which owns the Leadville Trail 100, Chequamegon MTB Festival and Dirty Kanza events, has added Crusher in the Tushar, a long-standing gravel event in Utah organized by former pro racer Burke Swindlehurst.

    Swindlehurst, who will remain the event's director, announced the acquisition in a letter on Thursday. 

    "This news comes as the culmination of extensive soul-searching, counsel and consensus within our family. It was a decision that was not made in haste and was arrived at with one goal in mind: securing the future and legacy of The Crusher for many years to come," Swindlehurst said. 

    "I believe this partnership will bring a wealth of experience and resources that will enable the Crusher to march confidently into its second decade on strong legs," he said.

  • Trademark board says Ross abandonment trial can proceed

    ALEXANDRIA, Va. (BRAIN) — A U.S. Patent and Trademark Office board will continue to review a petition by members of the Ross family to regain ownership of the Ross Bicycles trademark, which the family members claim has been abandoned by its current registrant.

    Century Sports, Inc., the trademark's current registrant, had asked the board to suspend its proceedings while it sued the Rosses for trademark infringment. 

    Century says it continues to use the Ross name, selling and shipping hundreds of Ross bikes to a wholesaler as recently as July 2019. Century filed the infringement suit in August, charging that Randy Ross, Sean Ross, and their company, Ross Bicycles LLC, are using the trademark to market a forthcoming line of bikes

    Generally trademarks can be ruled abandoned if they have not been used in commerce for three or more years. 

    Michael Webster, the trademark board’s interlocutory attorney, ruled that the cancellation proceedings are too far along to be suspended now because of the related civil suit.

    “It is the policy of the board to suspend proceedings when the parties are involved in a civil action which may be dispositive of or have a bearing on the board case … In this case, (Century’s) motion to suspend was filed after the trial periods ended and almost a month after (Ross Bicycles LLC) filed its brief on the case,” Webster wrote in an order released Monday.

    “Accordingly, the motion to suspend pending disposition of the civil action is denied. Because the briefing periods have closed the case will be submitted for final decision,” Webster concluded. He did not indicate when that decision should be expected.

    Century has submitted exhibits to the board showing that it has continued to market and sell Ross bikes, including making presentations to a Walmart buyer recently. 

    The Rosses have argued that much of that evidence is inadmissible for procedural reasons. They also argue that even despite the recent activity shown in the exhibits, the trademark’s previous owner, Rand International, had abandoned it at least from 2010-2013, and any recent activity would not revive the mark. 

    The original Ross bicycle company dates to 1940 whenAlbert Ross — Randy Ross’s grandfather — founded Ross Galvanizing Works in Brooklyn’s Williamsburg neighborhood. The family lost control of the company in 1988 when it went bankrupt and its assetswere acquired by Rand International, then owned by the Goldmeier family. Randy’s father, Sherwood Ross, went to work for the new owners, but Randy did not. 

    The Goldmeiers later sold Rand, but then sued to force the company into Chapter 7 bankruptcy when the new owner failed to make payments. They took the Ross trademark and other assets back in the Chapter 7 settlement in 2013. 

  • Priority, Big Shot Bikes granted tariff exclusions

    WASHINGTON (BRAIN) — The U.S. Trade Representative has granted two more importers exclusions from the U.S.-China trade war tariffs, currently 25%. The USTR also announced two new denials of exclusion petitions from the industry.

    The exclusions apply to all importers of China-made products meeting descriptions published in the Federal Register on Nov. 29. Importers will no longer have to pay the extra 25% tariff imposed by the Trump administration as part of its trade war, and will be able to request reimbursement for previously paid tariffs. The exclusions expire next August and don't apply to the pre-existing tariffs on the products, which are 5.5%.

    The new exclusions were granted to Priority Outdoor Products and Bantam Digital, which does business as Big Shot Bikes. The descriptions of the products covered by the exclusions are narrowly written, so it's unclear how many importers will be able to take advantage of them.

     The exclusion granted to Priority applies to the brand's City Cruiser bikes, which have aluminum frames, 700c x 35mm tires, belt drives, twist shifters, and 3-, 7-, or 12-speed internal gear rear hubs.

    The exclusion granted to Big Shot applies to singlespeed bikes with steel frames, aluminum stems, rims and cranks and plastic grips, saddles and pedals. The bikes must weigh less than 25.4 pounds.

    The USTR denied two exclusion requests from BikeCo for kids bikes with 24-inch and 20-inch wheels. The USTR said BikeCo's "request failed to show that the imposition of additional duties on the particular product would cause severe economic harm to you or other U.S. interests."

    The exclusions are from the round of tariffs that took effect in September last year, hitting products with annual import value of $200 billion. The tariff was initially 10%, then increased to 25%.

    The USTR previously denied requests from Delta, for a two-bike storage unit, and Off the Front, a California nonprofit group, for kids bikes.

    The USTR previously granted exclusions to State Bicycle (for singlespeed road bikes), Parlee (for carbon frames valued under $600), and CatEye (for specific wired bike computers).

    The full descriptions of the new exclusions, as described in the Federal Register:

    • The Priority exclusion: "Bicycles, not motorized, each having aluminum- or magnesium- alloy wheels both measuring more than 69 cm but not more than 71 cm in diameter, tires of cross-sectional diameter of 3.5 cm, aluminum frame, a polyurethane/carbon fiber cord drive belt, 3-, 7- or 12-speed rear hub and twist shifter (described in statistical reporting number 8712.00.2500)"
    • The Big Shot exclusion: "Single-speed bicycles meeting the criteria of HTS subheading 8712.00.44, each having steel frame, with aluminum stems, rims and crankset and with rider contact area of plastics, each bicycle weighing not over 11.5 kg (described in statistical reporting number 8712.00.4400)"
  • Taichung Bike Week extended by a day, moves to September in 2020

    TAICHUNG, Taiwan (BRAIN) — Taichung Bike Week, traditionally known as an OEM event where decisions are made and deals done, needs an extra day to finish its business.

    Beginning next year, the 16th annual event will last four days and move from October to Sept. 22-25. The date change comes because of the development of the annual bike spec'ing schedule, according to Wheel Giant, which organizes TBW.

    The new dates put it only three weeks after Eurobike, which takes place Sept. 2-5 in Friedrichshafen, Germany.

    "The dates are based on what the answers are when the organizing team asks exhibitors what they want for next year," said Steve Fenton, a show organizer. "Most of the people at TBW don't go to Eurobike. Although, the companies at TBW will be at both, the roles of the staffs are very different."

    Wheel Giant said the additional day was in response to exhibitors wanting additional time to conclude all of their meetings. The date change also was done to attract more American brands, which traditionally visit Taiwan factories at the end of September to discuss specifications, according to Wheel Giant.

    The Splendor, Evergreen and Tempus hotels again will host TBW. This past October, the three-day event had 407 exhibitors, with buyer and visitor attendance increasing 15% over 2018.

  • Dieter Drake to become director of RAGBRAI

    DES MOINES, Iowa (BRAIN) — A month and a half after its previous director and staff resigned and launched their own event, organizers of the Register's Great Annual Ride Across Iowa have appointed a new director, Dieter Drake.

    Drake is best known as the founder of New York's Tour of the Battenkill, a pioneering gravel road race. More recently, Drake's company, Anthem Sports, licensed the Tour of Colorado trademark from Sand Creek Sports and planned a series of gravel events under the Tour of Colorado name. 

    Additionally, Anthem organizes bike tours, primarily in southern Chile. All told, Drake said he has organized over 100 bike events and races in his career.

    The 2020 RAGBRAI will run July 19-25, going west to east across the state.

    Iowa's Ride, the event announced by T.J. Juskiewicz after he resigned as RAGBRAI's director, no longer is in direct conflict RAGBRAI. Iowa's Ride is now scheduled to run July 12-18 and run east to west across Iowa. 

  • Retailers' strategies differ leading up to the holiday shopping season

    AUSTIN, Texas (BRAIN) — A.J. Camp experienced enough subpar Black Fridays to form an opinion on one of the biggest shopping days of the year.

    "We've had Black Fridays where we've stayed open to see what happens, and what we found is it's a pretty slow day," said Camp, owner of The Peddler Bicycle Shop in Austin for 15 years. "I guess everyone is out for the electronics and all those crazy deals. It seems to us it's worth it to give our people a chance to hang out with their families over some sale day that to me hasn't panned out that well."

    While Camp will be closed once again this Black Friday, most bike retailers will be open, according to a BRAIN poll from last week. Of the 186 respondents, 66% will open and offer discounts to drive traffic to their stores.

    Ashley Rosonke is the communications manager at SmartEtailing, the digital marketing service for nearly 300 bike shops in the U.S. and Canada. She said its research indicates retailers are more engaged this Black Friday and Cyber Monday than in year's past.

    "We have a relatively good perspective on a cross-section of retailers," Rosonke said.

    She said a lot of retailers are having "Black Friday Weekend Sales" that go through Dec. 2 (Cyber Monday), with a single promotion. In between is Small Business Saturday.

    That's Grove Street Bicycles' game plan this weekend. Co-owner Rodney Morweiser said the Jersey City, New Jersey, store will kick off the winter season on Black Friday, offering 10% off bike purchases and 20% off accessories through Cyber Monday. Morweiser, is part of Giant's and SmartEtailing's Weblink program, which can connect local retailers' on-hand inventory with the Giant website.

    Morweiser has guarded expectations.

    "Even this weekend, a lot of people are still tire-kicking," he said. "It's hard to immediately make that sale. I get it. We're in a different time where everyone can point and click, and no one is thinking of bikes under a tree when it's 30 degrees (outside)."

    Free-Flite Bicycles in Atlanta will participate in Trek Bicycle's holiday sale, with rebates on all Trek bikes through Cyber Monday and 20% off Bontrager parts and accessories, said Daniel Thornton Jr., Free-Flite general manager. It also will offer closeouts on selected Trek and Santa Cruz bikes and gear from 2019.

    Scott Irons, owner of Indy Cycle Specialist in Indianapolis, falls somewhat between Camp and Morweiser. After not doing much on previous Black Fridays, Irons said his store will be more involved this year. He'll offer discounts on 2019 bikes, all apparel, including gloves and helmets.

    "We're hoping to bring customers into the shop on Friday and Saturday," Irons said.

    Rosonke said SmartEtailing's research shows an increase in dedicated Cyber Monday events, with website coupon codes valid for up to 25% off certain parts and accessories. She said most common offers are tiered discounts on bikes ($25 off $300 or less; $50 off $999 or less, etc.) and percentage discounts on parts and accessories.

    While the Peddler Bicycle Shop will sit out Black Friday, Camp will be open on Small Business Saturday, a day holiday shoppers are encouraged to patronize local brick and mortar businesses. A current BRAIN poll, asking retailers if they are participating in Small Business Saturday, shows 43% of 161 respondents said they will, 37% said they won't and 20% said they never heard of the day, which began 10 years ago.

    "Black Friday is more of a big-box holiday," Camp said. "I don't know if it's as applicable to bike shops. Our Black Friday is Small Business Saturday. We've put more focus on that day. It makes more sense for us to be involved in that day."

    The Peddler will offer 10% off bikes and 15-20% elsewhere throughout the store. "It's been a good Saturday (in the past), but not a record Saturday," Camp said.

    QBP is celebrating Small Business Saturday on its website, encouraging retailers to grow their holiday margins by stocking up on holiday sale items.

    Cosmic Bikes in Chicago gets a boost from Small Business Saturday. A business group organizes a trolley tour for shoppers. Participating businesses are listed on a card, which is stamped after the visit. At the end of the tour, the cards are collected and a drawing is held for a gift card.

    "We don't have a high density of businesses," said Justyna Frank, co-owner of Cosmic Bikes. "The network of businesses is spread out, but we support each other."

    In 2015, REI Co-op made headlines by closing for Black Friday, and it will pay its employees again this year to not only "OptOutside" but also "opt to act" by joining a nationwide clean-up effort.

  • Factory move invigorates Allied Cycle Works
    Company will leave Little Rock for the Bentonville area in March.

    LITTLE ROCK, Ark. (BRAIN) — It's the perfect move in more ways than one.

    Allied Cycle Works will relocate all of its manufacturing operations from Little Rock to Rogers, Arkansas, and go online in March. Rogers, about 200 miles northwest of Little Rock, is near the growing bike-tourist Bentonville area.

    "We have people moving to northwest Arkansas from various places in the U.S. because of the access to year-round riding," said Allied CEO Brendan Quirk. "For us, it's a built-in talent pool. The real estate is inexpensive. Compared to, say moving from Northern California or Colorado, it's way less expensive. Bike-industry wages are not the greatest, and you've got people in their early 30s with a young family, and they can afford to buy a nice house. And they're not going to sit all day in traffic. So it's definitely a quality-of-life issue. It was an easy decision for us."

    Then there's the building itself, a 16,000 square-foot former ice manufacturing facility. Manufacturing ice requires a lot of electricity and compressed air.

    So does carbon fiber frame and fork manufacturing, which is Allied's preferred material.

    "So, the fact the building was already kind of pre-built with the utilities was a huge win for us," Quirk said. "We were really excited about that. It was kind of like we won the lottery when we found this place."

    Quirk joined Allied in September after working as the cycling program director for Runway Group, owned by Tom and Steuart Walton, who are Allied investors.

    The Rogers facility will allow Allied to implement a lean manufacturing initiative and redesign its layout. While the Rogers facility will be about 2,000 square-feet smaller, "it will give us a higher level of labor efficiency and quality control than we've ever had," Quirk said.

    He said in addition to some equipment upgrades, the paint department will be new.

    Quirk said about six to seven employees will make the move to Rogers. About 25 employees will work in the new facility to start, and recruitment will begin 30-45 days before manufacturing begins. Allied's sales and marketing teams have been located in Bentonville, about eight miles from Rogers. Quirk expects to make quick hirings because of the area's deep talent pool.

    The move will kick off the first quarter of 2020, which promises to be an exciting year for Allied, Quirk said. The company is invested in gravel riding and racing and plans to build on last year's launch of the Able gravel bike.

    "We're fired up," Quirk said. "The Able has been a real hit for us. This is an opportunity for us to really get laser focused on innovating in gravel and telling our story to the nation. The most fun you can have on this bike is a ride where it's one-third on pavement, one-third on gravel and one-third on singletrack. We're excited to be in northwest Arkansas because we can ride it more in that application. There's so much more singletrack up there. It's consistent with the bike that we're really focused on to drive our growth next year."

  • BikeCo credit manager loses battle with leukemia

    PHILADELPHIA (BRAIN) — Donna Steiner, credit manager for BikeCo Advanced Sports, died Nov. 21 after battling leukemia.

    Steiner was 54 and survived by daughter Nicolle, mother Diana and brother Bill. The family held a private ceremony.

    She joined BikeCo in 2003 and was regarded as a well-known face of the company to many customers.

    "Donna brightened the day of many dealers and coworkers," said Milay Galvez, BikeCo sales and marketing manager. "Her joyful attitude and desire to be of service to others, even during difficult days, has touched us all. Though struggling through illness in the past months, Donna found happiness in her work and interaction with dealers, never ceasing to face each day with positivity."

    BikeCo handles manufacturing, marketing and distribution of the Fuji, Breezer, Tuesday, and SE bicycle brands to a network of approximately 700 bike dealers.

    "We have lost a dear friend. We can now take comfort in knowing she is now at peace after her courageous battle," said Frank Zimmer, BikeCo president. "Donna was not only a co-worker, credit manager, she was a beloved member of our family, and the void she leaves behind will not soon be forgotten."