Bicycle Retailer

Bicycle Retailer Latest News and Information

  • So what's all this, then?

    LAGUNA HILLS, CA (BRAIN)—Welcome to our new website, a project that’s been in development for several months.

    We know change can be disorientating at first, but we think you'll like what we've done. And if you don't, we've even made it easier for you to let us know.

    First, since we noticed that more of our readers are coming to on their smart phones and tablets, this site adapts to all screen sizes, from phones to tablets to large monitors. The photo to the right is from an iPhone.

    We improved navigation and search functions so you can find what you want more quickly.

    We stretched the “Latest News” section on the homepage so you can scan several days' headlines without having to click to a new page. We're grateful to all of you who clicked through page after page to find stories on the old site. Seriously, you people are saints. But we think you'll find the new homepage requires less work on your part.

    We've made landing pages for International News, New ProductsOpinion and Analysis  and other categories, all reachable with one click from the navigation bar below our logo. 

    Behind the scenes, editors can easily package related articles so you can peruse all the stories, slideshows and other features associated with a trade show or major news story. And we have more tools to add photos with captions, slideshows, videos and other graphics. We can insert photos that expand in a pop-up window when you click them, so you see all the details of a new product, for example. Our web editor is proud of the picture to the left, of the rear hub on a yellow frame. Click on it and it will get real big and you'll make him happy.

    Scrolling atop the homepage is BRAIN’s first stock ticker, delivering real-time stock prices for more than 50 publicly traded companies in the bicycle or related industries. And readers can view a full stock listing by clicking on a link on the homepage.

    Join the conversation

    In a big change, readers can now post comments on published articles for the first time on The comment system is tied to Facebook. To comment or view other comments, users must sign into their Facebook account.

    We didn't do this just because we own Facebook stock. Many sites have found that the Facebook comment system discourages the dreaded anonymous trolls and spammers, while encouraging more thoughtful conversations. There might be a few of you without Facebook accounts, but we can't think of any system that has more registered users than Facebook (1.2 billion at last count). Yes, it's an extra step to sign in , but remember that the extra step discourages some of the knee-jerk negative commenters, profanity spewers and trolls, who prefer a path of little resistance. We don't regret slowing down those types, a little. And when you are commenting, you are using your Facebook account - you know, the same one where your mother is your friend? So be nice, your mother will appreciate it.

    “The improvements and, in particular, the Facebook-driven comment system will help our community share information and ideas with their colleagues and our writers and editors. Journalism is a two-way street and the new site opens up traffic in both directions,” said Steve Frothingham, the magazine’s web editor.

    Many of our users arrive at our site via links on Twitter, Facebook or other social media. So we've streamlined that process, making it easier to share links through those services. As mentioned above, the site is much more usable from mobile devices now, so if you do your media socializing, sharing and news reading when you're on the go, BRAIN can now be part of it.

    Post an ad, subscribe or contact us

    Other key improvements include new advertising features and expanded ad sizes. Classified and Subscriber sections have been automated so users can write, pay and post classified ads on the site or buy a full subscription to Bicycle Retailer quickly.

    The Staff Directory features interesting bios, photos and contact information. Well, we think they're interesting. You can let us know.

    “In print and online, BRAIN has been a community resource for the last 20 years,” said Lynette Carpiet, the magazine’s editor.

    “With this launch we’ve added features and graphic elements to make our website more modern, informative and interactive. We will continue to fine-tune it in the coming weeks to ensure it delivers on BRAIN’s primary mission—supplying timely, authoritative news on the worldwide bike industry.”

    Let us know what you think. There's a survey on the homepage and you can use our contact form or get in touch with any of us through the Staff Directory.

    Or, you can leave a comment, right down there below this article.

  • Sponsors stand by Armstrong

    COLORADO SPRINGS, CO—Lance Armstrong’s lifetime ban from sport for doping may have relatively little affect on the retired athlete’s standings in the bike industry, as several of his longtime sponsors are continuing to support him and his foundation.

    The U.S. Anti-Doping Agency in August stripped Armstrong of his seven Tour de France victories and other winnings after Armstrong decided not to contest USADA’s charges that he doped during his career.

    A defiant Armstrong continued to deny he doped and said USADA’s prosecution was an “unconstitutional witch hunt.”

    Lance has stated his innocence and has been unwavering on this position. Nike plans to continue to support Lance and the Lance Armstrong Foundation — Nike

    "The toll this has taken on my family, and my work for our foundation and on me leads me to where I am today – finished with this nonsense," he said.

    Armstrong linked to his statement from his Twitter account, telling his 3.7 million Twitter followers that it was his response to USADA's "pitiful charade."

    But USADA, in a statement, left little wiggle room, saying the case was over and declaring flatly that Armstrong was being sanctioned for doping and involvement in a doping conspiracy.

    “When given the opportunity to challenge the evidence against him, and with full knowledge of the consequences, Mr. Armstrong chose not to contest the fact that he engaged in doping violations from at least August 1, 1998 and participated in a conspiracy to cover up his actions,” a USADA statement read.

    USADA had said it had 10 witnesses ready to testify that they had knowledge of Armstrong's doping. Just a few days before Armstrong’s announcement, a federal judge in Texas threw out Armstrong's case that tried to claim USADA did not have jurisdiction and would not protect his rights.

    So far, none of Armstrong’s sponsors have said publicly that they would pull their support.

    Nike, one of Armstrong’s longest standing sponsors, said it would continue to support Armstrong and the Lance Armstrong Foundation.

    “Lance has stated his innocence and has been unwavering on this position. Nike plans to continue to support Lance and the Lance Armstrong Foundation, a foundation that Lance created to serve cancer survivors,” Nike said in a prepared statement.

    Trek officials did not release a statement but reportedly are “monitoring the situation,” according to the Reuters news organization.

    Giro also said it was sticking by Armstrong. “Our relationship with Lance Armstrong remains unchanged. Giro continues to support Livestrong®and believes in the organization’s mission to improve the lives of people affected by cancer.”

    Oakley had a similar statement: “As Lance’s longtime supporter and partner, Oakley respects his decision and his restated commitment to focus on the Foundation he created to help battle cancer.  He has inspired many and the Foundation is an example of his work. Oakley will continue to support The Lance Armstrong Foundation, and as we have stated in the past, Oakley supports its athletes who respect and honor the ethics of sports until proven otherwise”

    Honey Stinger, a Colorado sports nutrition company that Armstrong has invested in, said it will stand by Armstrong and his cause.

    "Lance Armstrong is a member of our ownership team and he has played an important part in Honey Stinger's growth," Honey Stinger’s Len Zanni said. "We look forward to working with him in this capacity to help increase our sales and build our brand. Additionally, we will continue our support of the Lance Armstrong Foundation as a sponsor of the Livestrong Challenge Series.”

     The case is likely over, for now, but the UCI has the option to appeal Armstrong's penalty to the Court for Arbitration for Sport in Switzerland. Amaury Sport Organization, the owner of the Tour de France, said it would not act or comment immediately on the situation. ASO said it was waiting until USADA and the UCI had completely settled the case.



  • Armstrong's suit dismissed, USADA to proceed

    AUSTIN, TX (BRAIN)A federal court in Texas has dismissed Lance Armstrong's lawsuit that challenged the U.S. Anti-doping Agency's jurisdiction in charging Armstrong with doping.

    USADA can now proceed with its case. Armstrong can accept the charges from USADA or choose a public arbitration hearing.

    U.S. District Judge Sam Sparks granted USADA's motion to dismiss Armstrong's case, finding that USADA did have jurisdiction and that Armstrong would have ample opportunity to defend himself in an arbitration hearing, and if necessary, to appeal to the Court for Arbitration for Sport and then to the Swiss court system.

    Sparks wrote in the same plain-spoken style he used when in July he rejected Armstrong's first complaint, saying it read more like a press release than a legal claim. This time he expressed skepticism about USADA's case and the involvement of the UCI, which has tried to take over the Armstrong case from USADA.

    "The events in USADA's charging letter date back fourteen years, span a multitude of international competitions, and involve not only five non-citizens of the United States who were never licensed in this country, but also one of the most well-known figures in the history of cycling," Sparks wrote.

    "As mystifying as USADA's election to proceed at this date and in this manner may be, it is equally perplexing that these three national and international bodies are apparently unable to work together to accomplish their shared goal: the regulation and promotion of cycling. However, if these bodies wish to damage the image of their sport through bitter infighting, they will have to do so without the involvement of the United States courts."

    USADA accepted the decision as a victory.

    “We are pleased that the federal court in Austin, Texas has dismissed Lance Armstrong’s lawsuit and upheld the established rules which provide Congressionally mandated due process for all athletes,' USADA CEO Travis T. Tygart said in a statement Monday.

    "The rules in place have protected the rights of athletes for over a decade in every case USADA has adjudicated and we look forward to a timely, public arbitration hearing in this case, should Mr. Armstrong choose, where the evidence can be presented, witness testimony will be given under oath and subject to cross examination, and an independent panel of arbitrators will determine the outcome of the case.”

    Armstrong, who has denied ever doping, did not immediately release a comment on the court's decision.

    Related: The court decision (pdf file)

  • Mt. Borah • Fulcrum/Norco • Share the Road

    Mt. Borah launches custom sock program • Fulcrum names Norco its Canadian distributor • Ottawa remembers fallen rider

    COON VALLEY, WI (BRAIN) Friday August 17 2012 10:23 AM MT—Clothing maker Mt. Borah is launching a sublimated custom sock program with minimum orders of just 12 pairs, the company announced this week.

    “From the research we conducted, there are minimal options for small teams and clubs to get custom socks,” said Mt. Borah's Chris Jackson. “We've now developed a sock which performs just as well as a knit sock, however, allows for stunning graphics with absolutely no color limitations. Plus, our minimum order is only 12 pair.”

    The new custom socks use a technical synthetic body along with a sublimated Dryflex Power Cuff. The cuffs are made in Mt. Borah's Wisconsin factory.

    Cost is $20 each for 12-24 pair, $15 for 25-49 pair and $12.50 for orders of 50 or more.

    More information:

    Fulcrum North America names Norco as exclusive Canada distributor

    SARASOTA, FL (BRAIN) Friday August 17 2012 10:28 AM MT—Fulcrum North America has named Norco Products Ltd. as its sole Canadian distributor.

    Norco will be offering a complete range of road and off-road wheels to the Canadian market and will also serve as the service center through both its Eastern and Western offices. Wheel service and warranty is slated to begin Sept. 1, with the complete wheel lineup delivering to retail by mid-October.

    “We are very excited to offer a complete Fulcrum wheel lineup to our dealers across the country. Fulcrum brings extensive wheel technology which has positioned them as one of the top-tier wheel brands in today’s market. Norco looks forward to building upon Fulcrum’s success in both road and cyclocross segments, while also looking to strengthen Fulcrum’s presence in the off-road mountain categories,” said Geoff Pradine, a buyer at Norco Products.

    More information:

    Ottawa ride honors fallen cyclist

    OTTAWA, Canada (BRAIN) Friday August 17 2012 10:30 AM MT—The third annual Share the Road for Greg Ride will be held this Sunday in Ottawa. The ride is in memory of former Ottawa police officer Greg Stobbart, who was killed in a cycling collision in 2006 while training for a triathlon.

    The ride is hosted by the Share the Road Cycling Coalition, in partnership with local cyclists, volunteers and partner organizations. The Coalition was launched in 2008 by Sgt. Stobbart’s wife, Eleanor McMahon, to unite cycling stakeholders across Ontario, give municipalities the tools they need to become more bicycle friendly, and highlight the importance of sharing the road.

    Related: Previous News Briefs

  • QBP • SR Suntour • Trips for Kids

    Quality hires new reps • SR Suntour adds warranty website • Trips for Kids awards grants

    BLOOMINGTON, MN (BRAIN) Thursday August 16 2012 9:33 AM MT—QBP has added three new regional sales reps, in the Eastern, Midwestern and Western regions.

    QBP now has a sales rep serving every territory in the United States.

    Kory Pitcher is the new outside rep for Utah, southern Idaho, Montana and western Wyoming. Pitcher has 20 years' experience in the bike industry, as a mechanic, educator, bicycle fitter, bike team member, and a bike shop owner.

    Benton Hunt is the new outside rep for Upstate New York, Ohio, and western Pennsylvania. After college, and a five-year detour managing his family’s vacuum cleaner and sewing shop, he moved to Minneapolis and ultimately became store manager at Penn Cycles in neighboring Richfield.

    Scott Van Maldegiam is the new rep for southern Wisconsin and Illinois. He managed the Chicago territory for Giant Bicycle for almost four years before coming to QBP. Before that, he worked in sales and marketing at Motorola, Tellabs, and in the mortgage industry. He has been a USA Cycling Level-2 coach and regularly participates in Chicago cyclocross races.

    SR Suntour North America adds new warranty and service website

    VANCOUVER, WA (BRAIN) Thursday August 16 2012 9:38 AM MT—SR Suntour North America has launched a new warranty and service website for dealers and consumers. The new site,, allows dealers and consumers to submit warranty and service requests.

    The company said dealers benefit in being able to submit claims 24 hours a day. Confirmation of the claim is usually sent within 24 hours.

    Consumers can also submit claims and register their products online.

    “The new website has received tremendous fanfare from the dealers that I’ve talked to,” said Nick Hannah-Moore, senior service tech with SR Suntour North America. “The site is evolving day by day and the more feedback we receive the more the site is being crafted to meet the needs of the bike dealers and consumers."

    Trips for Kids awards $30,000 in grants

    SAN RAFAEL, CA (BRAIN) Thursday August 16 2012 9:41 AM MT—The Trips for Kids board of directors recently awarded $30,000 in grants to support Trips for Kids' 79 program chapters across North America and Israel. The funding was allocated to chapters as both National Conference Grants and General Support Grants.

    The Trips for Kids National Conference Grant awarded a total of $5,000 to help chapters with financial hardship attend the Trips for Kids National Conference Day at the IMBA World Summit in Santa Fe, NM in October. Each qualifying chapter received a grant of $500 towards their trip expenses.

    The General Support Grant awarded a total of $25,000 to 23 chapters to assist in their growth and development, and for special projects.

    "We wanted to recognize the incredible work our chapters are putting into their programs" said Tim Harrington, Trips for Kids board president … It really is about community and through Trips for Kids and our industry sponsors we can all help bridge the divide that keeps so many underprivileged youth just beyond the reach of a bike trail."

    These grants are made possible in large part due to the proceeds from the sale of donated items that Trips for Kids receives each year from corporate sponsors across the cycling and outdoor industries.

    Since its inception in 1988, more than 90,000 underserved youths have participated in Trips for Kids programs across North America. Each of the nonprofit's 79 chapters is designed to meet the needs of the individual community, offering lessons in confidence building, achievement and environmental awareness.

    Related: Previous News Briefs

  • Cycling icons attend Living the Ride gala

    DENVER, CO (BRAIN) Wednesday August 15 2012—CyclingSoul, a marketing and brand service company, is bringing together past and present icons of pro cycling with a new event, Living the Ride, that will follow the conclusion of the USA Pro Cycling Challenge.

    The VIP ticketed event will take place at the Grand Hyatt Denver August 26, with cocktails starting at 6 p.m. and dinner at 7:30 p.m. Tickets are $250 per person.

    In attendance will be Jim Ochowicz, manager of BMC Racing, and members of both the 7-Eleven Pro Cycling team and BMC Racing Team including Cadel Evans, George Hincapie, Taylor Phinney, Tejay van Garderen, Mathias Frank, Ivan Santamorita and Michael Schaer. Famed sports announcer Bob Roll will guest emcee the event.

    Throughout the evening there will be stories from Ochowicz and the teams, dinner by Top Chef winner Hosea Rosenberg, a 7-Eleven book signing, cycling fashion show and cocktail hour.

    CyclingSoul will also hold a silent auction for the Davis Phinney Foundation, an organization dedicated to helping people living with Parkinson’s.

    More information: CyclingSoul

  • From the mag: King of the (down) hill
    On mountain bike trails riders trying to set a KOM risk more than their own life and limb. Some fear they risk the safety of other trail users and jeopardize trail access.

    Mountain bikers debate Strava’s impact on rider behavior

    GOLDEN, Colo. (BRAIN) — Not long ago, Scot Nicol, the founder of Ibis Cycles, was pedaling through a park near his home when he saw a friend coming the other way on the trail.

    “I slowed down and gave him the nod, and usually he would stop and we’d talk about the weather or bike parts or something inane like that,” Nicol recalled. “This particular time he just smiled at me and said, ‘Strava run.’ Fair enough, and off he went.”

    While Nicol didn’t make much of the incident, other longtime mountain bike industry members are growing concerned about the use of on mountain bike trails. And at least one land manager has got wind of Strava and is trying to prevent its use on trails he manages.

    Strava uses GPS-enabled bike computers and smartphones to track rides. Users can designate segments of trails or roads and then track their progress or compete to set a top time over the segment. Strava shows the segment rankings on KOM (King of the Mountain) leader boards.

    On its website, Strava said its system “makes fitness a social experience, providing motivation and camaraderie even if you’re exercising alone.”

    The motivation is powerful; the word “addiction” often comes up among Strava users.

    Before embarking on a staff lunch ride up the Apex Trail in Golden, Colorado, recently, Yeti Cycles president Chris Conroy fired up his Garmin computer. Conroy is a recent convert to Strava and owns the top time on a nearby descent.

    “It’s crazy, I’m addicted,” he said with a smile.

    There are other similar apps, and the largest fitness-tracking brand, MapMyRide, has recently added a feature similar to Strava’s segments.

    On the road, setting a Strava KOM on a descent risks personal injury. But on mountain bike trails, riders trying to set a KOM on a downhill segment risk more than their own life and limb — Some fear they risk the safety of other trail users and jeopardize trail access.

    The chief concerns: The app gathers and shows data—including high speeds or use of banned trails—that could be used by those who oppose mountain bike access to certain trails; segments may encourage riders to ignore other trail users and their own safety in pursuit of a high ranking; and finally, riders intent on setting good times relate to their GPS units rather than their friends and other trail users.

    “People call it social media, but I call it anti-social media,” said Wayne Lumpkin, the founder of Avid and owner of Spot Brand Bicycles, based just across the street from Yeti in Golden. “People stop talking to each other, they get so competitive. I have serious concerns about the effect of Strava on the sport.”

    Forest supervisor asks to opt out

    But the industry isn’t alone in noticing a potential trend among Strava users and trail usage. Strava has caught the attention of officials at North Carolina’s DuPont State Forest, who have asked the company to delete DuPont trails from its system.

    In a statement distributed to members of the regional bike community, forest supervisor David Brown said Strava is an “online bike racing” system and that racing is forbidden in the forest, which has more than 80 miles of trails and roads that are open to bikes and other users. Brown asked riders to self-police.

    “We have had complaints about bikes going too fast. It is important that the mountain bike community police itself to prevent more complaints. I consider it a matter of public safety that mountain bikes not be speeding down the trails. Racing in any form is considered an athletic contest, and is a rules violation,” Brown wrote.

    Assistant forest supervisor Bruce MacDonald said that when he was told about Strava, he looked at the website and could see that riders were exceeding forest speed limits on at least one segment, the Airstrip Trail. Forest rules set a speed limit of 10 mph on dirt roads and 20 mph on gravel roads. The Strava KOM on Airstrip, a dirt road, averaged 18.2 mph.

    MacDonald emailed Strava to ask that all trails in the forest be removed, but said he hadn’t heard back.

    Strava urges responsibility

    Strava spokesman Mark Riedy said the company promotes “a sense of responsibility” among its users.

    “Our general perspective is we built a tool that can be used any way people want to use it.... The content is user-generated. We don’t have the ability to edit what people do or don’t do,” he said.

    Strava allows users to flag a segment that they consider unsafe. The leader board and top times are removed from flagged segments. Also, any Strava user can mark his or her rides as “private” and they are visible only to the user.

    Strava also posted a users’ mission statement on its blog in June. The post lists what “we, the Strava community, stand for,” including: “We know the rules. Laws and rules are created for our protection. Cycling, running and swimming are inherently dangerous and following the law, and common sense, when it comes to traffic, weather, or conditions, reduces our odds of getting hurt or hurting others. It’s as simple as that.”

    Debate continues

    The International Mountain Bicycling Association has not taken a public stance on Strava and its similar competitors, but the organization’s communications director, Mark Eller, said that IMBA is considering holding a discussion about the issue during this fall’s IMBA Summit in Santa Fe, New Mexico.

    Eller, who recently blogged about Strava on IMBA’s website, said Strava was perhaps making some long-existing trail-sharing issues more public, but that it wasn’t anything particularly new. In his blog post, titled “Confessions of a Strava Addict,” he suggested bikers use common sense while using Strava on trails.

    “Err on the side of caution while descending. A collision at warp speed is the kind of thing that could change trail access in your hometown for years to come,” he wrote.

    Meanwhile Strava has become a common subject wherever cyclists gather, and Internet forums like buzz with debate about Strava’s effect on trails versus the need for personal responsibility.

    As Ibis’ Nicol said, “I don’t think Strava promotes dickishness. Either you have it or you don’t, Strava or no Strava.”

    As for his friend on the trails, Nicol said he saw him on the trail a few days later and they chatted.

    “I asked him how his Strava run was, and he said, ‘I crashed. But I still hold the record.’ ”

  • Indoor bike park in Ontario expands

    MARKHAM, Ontario (BRAIN) Tuesday August 14 2012 10:26 AM PST—Joyride150 Indoor Bike Park is expanding to more than 102,500 square feet this month, up from its original 90,000-square-foot size. The new space is street-inspired and will include ledges, boxes and banks as well as a mini ramp.

    Together with an outdoor dirt-jump section that opened in the spring, Joyride150 now boasts more than 117,000 square feet of trails.

    Joyride150, an all-season, multi-discipline park, has served more than 100,000 riders since it first opened in December 2009. The park is home to JoyrideFIT Spin Studio. It also rents bikes, helmets and pads and hosts private parties and special events including skills workshops, day camps, private instruction, races and demo days.

    More information:

  • Loeka offering recyclable women's bike wear

    VANCOUVER, British Columbia (BRAIN) Thursday August 9 2012 9:29 AM MT— Loeka Clothing is launching a line of fully recyclable women's cycling clothing.

    Customers will be able to return any Loeka clothing item to the company or to participating retailers to be reused and recycled. The customers will receive a 10 percent off coupon toward a new purchase.

    "Loeka clothing doesn’t wear out; but styles change and our riders like to update their wardrobes. Now we’re giving them the opportunity to give back to the community and the environment," said owner Rory Harmse.

    “This is the first step in our long-term plans of establishing a fully sustainable business. Our customers love the outdoors, we love the outdoors and want to do our part as a local business to make sure we’re taking care of it,” said Harmse. “We want to recycle every piece of Loeka clothing that we have made, reducing our CO2 emissions by 80 percent and reducing our energy consumption by 84 percent or enough to power one house for a year.”

    All clothing returned for recycling will be reused to extend the fabric lifespan. Second generation items can be returned again, to be recycled into new fibers to make new clothing.

    More information:

  • Swagman • Maxxis • ARTCRANK • Serfas

    Swagman hires KB Sales for NorCal • Maxxis gives away Tuesday Tires • New York retailer hosts art show • Serfas signs international distributors

    PENTICTON, British Columba (BRAIN) Wednesday August 8 2012 12:25 PM MT—Swagman has recently hired Kyle Bezanson of KB Sales Group to represent the bike rack manufacturer in Northern California.

    "The on-going expansion of our rep force is necessary to maintain our brand image and top tier service that we are known for, the addition of KB Sales Group to our sales force is great for our Northern California customers and will accelerate our growth," said Dave Michael, the company's director of sales.

    Bezanson said Swagman is a "strong complement to the other brands I represent in the territory," which include Louis Garneau, Enve Composites, Osprey Packs and Spy Optic.

    Maxxis giving away tires on Tuesdays

    SUWANEE, Georgia (BRAIN) Wednesday August 8 2012 12:28 PM MT—Maxxis is giving away tires at random — for bikes, motorcycles, ATVs or autos — each month.

    The company will accept entries starting on the first Tuesday of each month, and will select the winner from among the entries on the last Tuesday of each month.

    To enter, the user has to "like" Maxxis' Facebook page and then enter the Tire Tuesday Giveaway on that page.

    ARTCRANK makes New York debut at Bicycle Habitat

    NEW YORK, NY (BRAIN) Wednesday August 8 2012 12:33 PM MT—ARTCRANK, a bike-themed art show that has been displayed in London, Portland and Austin, is making its New York debut at the Bicycle Habitat store on 250 Lafayette Street, starting Thursday.

    The show will include handmade, bike-inspired posters created by 25 New York artists. Admission is free, and limited edition, signed and numbered copies of all posters will be available for $40 each.

    "We're honored to be hosting ARTCRANK," says Charlie McCorkell, owner and founder of Bicycle Habitat. "Transforming our store to a temporary gallery space takes me back to the days when we first opened in 1978. The neighborhood has changed a lot, but its love for art has not. This area of SoHo used to be one of the few bike-friendly zones in the city; commemorating the city's evolution into a mindset that celebrates cycling is an exciting milestone for the new normal here in New York."

    The show will be open Thursday from 5pm to 11pm. A media event will be held tonight from 7pm-8pm at Randolph Beer, 349 Broome St. New York.

    Serfas adds distributors

    RANCHO SANTA MARGARITA, CA (BRAIN) Wednesday August 8 2012 12:37 PM MT—Serfas is expanding overseas with seven new distributors signed up so far this year.

    The accessory brand's new distributors include Ctrax Ab (Sweden), Vo2 Sports Equipment (Egypt) and Kinisi Bikes (Greece).

    "I think we're starting to become recognized abroad as we branch into new categories like shoes and high-powered lights," said Doris Hernandez, international sales manager for Serfas. "They also value Serfas' commitment to product exclusivity and our flexibility to being able to ship FOB directly from Asia and the U.S."

    Serfas' fastest growing distributors include Live to Play Sports in Canada, TMO Sports in Australia, Pedalim in Israel and Bike Stop in Mexico.

    Other countries coming on board this year include Jamaica (Cycle City & Fitness), Dominican Republic (Adesa), Trinidad (Parkside Cycle) and Netherlands Antilles (Vista Bike).

    Full list of Serfas distributors.

    Related: Previous News Briefs